If you have some connection to data management (business, research, etc.) there are good chances you heard the term "column-store".
In short, column-stores are one of the biggest movements in the history of data management systems. As we speak, all major database systems vendors are rewriting or rethinking their core data management systems due to this movement and the well accepted by now benefits that this new design brings for many aspects of data analytics. Many have already shipped new products or acquired an exciting startup (e.g., Vertica, VectorWise, etc.).